CAPABILITIES

Jack of all, master of more than a few…

Whoever said that consistency is the hobgoblin of little minds had certainly never built a website, online store or mobile app. We know what he was getting at, but it’s our consistent process that allows us to deliver effective solutions over and over again, on time and on budget. It’s a process that’s been honed by years of trial and, yes, some errors.

We’re careful in our use of tools in this process; we want to enhance the process without complicating it. We’ve got a stable of products that we’ll bring to bear to help control your project. From project management software to source code control, from testing suites to deployment managers, we have a well-oiled machine that takes the guesswork out of the process and allows us to focus on the creative stuff that you’re really paying for.

All shops speak of their collaborative process but few are as open-kimono as we are. You’re a part of the process and you’ll always get to experience the work as it’s happening. It’s a warts-and-all stance that invites you to the sausage factory floor, just to mix a few metaphors. There’s nothing secret or magical about what we do, we’re just really good at it and we don’t mind sharing.

Strategy

Ol’ Bob Burns once opined “the best laid plans of mice and men oft go awry”. We can’t speak to the efficacy of rodent-based game plans, but we do know that the linchpin of any good strategy hinges on spending the right amount of time and effort to fully explore your particular needs and goals. There’s no one-size-fits-all process or scope, but there is a vast amount of knowledge and experience we’ll bring to bear on your project. We’ll get to the bottom of it and in doing so, we’ll come up with the road map to nail each objective and set the stage for future success.

What this means in terms of deliverables is a comprehensive set of documentation: site maps, wireframes, content strategies, functional specifications, design considerations, audience assessments, legacy and back-office integrations, budget refinements; you name it, we’ve got it covered.

Design

Thankfully, a consistent web and app design sensibility has emerged over the past few years. And not a moment too soon. Even we cringe, looking back at some of the designs that we once held so dear. But don’t mistake this for a cookiecutter mentality, our brilliance shines in the details between the lines. Taking the established paradigms in user interface design and presenting them in new and fresh ways is our visual raison d’etre.

So what you’ll get is modern visual design, leveraging the ways people are used to interacting with the web but with your unique brand stamp on it. Consistent navigation, judicious use of imagery, and solid support of all major desktop and mobile devices via responsive frameworks are the hallmarks of this effort.

Development

We’re unabashed nerds at heart (high school was a lonely time) and the development process is where we shine. At this point in our programming careers, we’ve done it all, and we know not only how to make your website work but also how to get it to talk to the myriad of online resources, services and interfaces that brings a fully integrated web solution to life.

Each site is built upon a robust content management system, specifically selected for your needs, goals and capabilities. We’ve got a fine selection in our quiver and we’ll bring the best one to bear on your project. MODx, WordPress, Kentico, Drupal and Joomla are just a few of the systems we’ve got deep experience on.  We build lots of ecommerce tools. We’ve also got the ability to make them work the way you want, with seamless customizations and integrations.

Each app we build is based on a robust cross-platform strategy, leveraging some of the best known and most accepted frameworks available. We’re well-versed in Sencha Touch, Ionic, Flash and Unity; these are our top go-to platforms.

Our work works and best way to do that is to make best use of all resources, yours and ours. We want you to have as much control over your online experience as you want to take and we’ll craft a solution to be in lockstep with that goal.

And while we’re a friendly, likable bunch, the sometimes dark world of the Internet isn’t. It’s dangerous to go alone, you’ll want to take our deep security focus with you. Everything we build online is imbued with our sharp and suspicious nature; hacking attempts aren’t an “if” proposition, they’re a “when” and our mantra is to always be ready to thwart even the most far-fetched and implausible attacks.

Online marketing

Yay, your website or app has launched and your job is done, right? Wrong, you’re just getting started.  Seriously, you’ve got a chunk of coin invested in this thing and you need to wring some value out of it. Otherwise, what’s the point?

That’s where our online marketing prowess comes in handy. We’ve already been thinking about the care and feeding of your online lead machine and together we can craft a plan of action to allow you to achieve your goals and garner a whole lot of learning in the process. From simple editorial calendars to full-fledged inbound campaigns with marketing automation suites, premium content and lead management processes, we can help. This is the fun stuff, seeing this thing that we’ve built together come alive and start driving your business forward.

Maintenance and support

We build our reputation, one project at a time and we do it best by standing behind everything we do. We’re always available to help you maintain your site, to address issues as they arise and to help you continually enhance your site, getting the most value from your investment.

Support and maintenance is a process, just like building the site. We’ve got management tools and systems in place to streamline the work, making it easy to enter requests, track them, test them and get them live.

Emergency services

Stuff, um, happens. And we’ve developed some pretty specialized skills in fixing said stuff. Find yourself in a jam, we’re your go-to partner. We’ve pitched in on a number of emergency situations on short notice, it plays to our overdeveloped Superman complex. If you find yourself with:

  • Website performance issues
  • Application scalability problems
  • Security concerns
  • Integration and API woes
  • E-commerce snafus

Call us and we’ll come a-running. What’s the most common issue we see? Performance. So we’re experienced at getting to the root of the issue and implementing novel solutions. And it’s not always by throwing more hardware at the problem. That can be an option, but it’s not the first consideration.

We’ll work quickly to effect short-term solutions to get you through your particular crisis, and then we’re always available to strategize on longer-term fixes to remediate the problems permanently. Call us and we’ll take you through some of the saves we’ve racked up.

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